Digital marketing is one part of online marketing, which uses digital technology like digital devices, desktop computers, cell phones and various other electronic media and platforms to advertise products and services worldwide. The most prominent forms of digital marketing include Search Engine Marketing, Web Content Development, Email Marketing, Social Media Marketing and Hybrid Marketing. Digital marketing enables organizations to reach new customers and potential customers through the use of various technologies. Today, many organizations are turning to digital marketing because it is relatively cheaper than most traditional advertising techniques.
Pay per click (PPC) on the other hand is a form of internet marketing that seeks to generate sales leads or visitors to an advertiser’s website by paying the host website for each click that a visitor to the host website makes
Internet marketing is an important tool for businessmen because this marketing technique helps them to reach out to a wider audience for their products and services and at the same time boost their sales. Internet marketing also helps marketers measure their performance in a more effective manner. Internet marketing can be considered as a form of behavioral science. Online marketers try to understand what drives their customers to purchase from them and how they can enhance the level of satisfaction that is found in their customers’ point of view. This enables marketers to provide the best customer support.
It is very important for Internet marketers to use effective Internet marketing techniques to drive traffic to their website. They should concentrate on search engine optimization (SEO) and pay per click (PPC). Search engine optimization (SEO) deals with techniques used to improve the volume of traffic to a site from search engines like Google, Yahoo, MSN and Ask. Pay per click (PPC) on the other hand is a form of internet marketing that seeks to generate sales leads or visitors to an advertiser’s website by paying the host website for each click that a visitor to the host website makes. It is generally used to drive traffic to a site by advertisers who want to buy leads.
Other businesses need to compete with large companies for a piece of the pie and Internet marketing can provide them the same pie
Many internet marketers prefer to build websites using web-pages and software which automatically get ranked high in search engines. However, building such web-pages require time and expertise. Therefore, it is often preferred that instead of creating such web-pages, marketers instead focus on search engine optimization. This in turn helps in driving visitors to their websites. Many web-masters also prefer to outsource SEO works which are more time consuming than creating web-pages. Some of the SEO firms offer services which are tailor made, based on requirements of different clients.
There are also a number of companies that specialize in digital marketing which focuses primarily on Internet marketing. This type of digital marketing deals with different facets of marketing on the Internet and includes search engine marketing, pay per click management, online branding and promotional activities, digital distribution and e-mail marketing. Such companies also undertake web marketing, which is focused on Internet marketing. It mainly deals with the strategies used to attract visitors to the website of an advertiser by generating leads, promoting products and facilitating buying.
Online branding is one of the marketing strategies that Internet marketers use to promote their brand or product and increase traffic to the advertiser’s website. Digital marketers create unique, attractive and informative brand images using graphics, images, animations and other internet based technologies. They can also use other tools like video marketing, podcasting and blogging. Such services online help in creating an online image of the brand.
Internet marketers also use the various channels of advertising like search engine marketing, Pay Per Click, display advertising, content advertising, video marketing etc. Various channels of advertising are used by Internet marketers. However, search engine optimization and Pay Per Click remain the two most popular channels of advertising online. Search Engine Marketing (SEM) helps in increasing the visibility of a site in search results. SEM usually involves creating high quality inbound links from relevant sites and pages to your own. The objective of Content Advertising is to provide interesting and useful information to users about a brand or product.
Many businesses consider Internet marketing as playing field. In fact, there is no playing field when it comes to Internet marketing. Other businesses need to compete with large companies for a piece of the pie and Internet marketing can provide them the same pie. There is nothing stopping Internet marketing companies from providing services that will give them the same level of success as large companies. The key is choosing a service provider who understands that they cannot win by just being bigger or better than another company.